Privacy Policy
PARTIES & GOVERNING AGREEMENT:
This Privacy Policy is a companion to, and is governed by, the Master Client Services Agreement (“Master CSA”). All defined terms (including “Provider” and “Client”) have the meaning given in the Master CSA.
View Master Client Services Agreement (Version 2026-09-08) →Scope of Policy
Effective date: 2026-09-08. This Privacy Policy describes how Provider collects, uses, and shares information. It is incorporated into the Master CSA. Provider currently serves business clients in the United States and does not target clients in California, the EU, or the UK; if that changes, this Policy will be updated to add any required notices.
1. Information We Collect
We collect information Client provides (business details, contact information, account and platform access credentials/authorizations for Apple Place Card, Apple Business, and Ads for Apple Maps), information generated by the Services (campaign data, performance metrics, optimization data), and standard technical data from our website and order forms.
2. How We Use Information
We use information to provide, operate, and improve the Services; to communicate with Client; to bill and administer accounts; and to develop, improve, and commercialize our current and future products and services, including in aggregated and/or de-identified form, consistent with Section 9 of the Master CSA.
3. No Sale or Sharing of Identifiable Information
We do NOT sell or share Client’s individually identifiable information. We may use, disclose, and commercialize aggregated and/or de-identified data (data that does not identify Client) for any purpose, including developing new products, tools, datasets, directories, and services.
4. Sponsored Messages & Sponsored Outreach
With Client’s consent (given in the Master CSA and at order), we may deliver sponsored messages and sponsored outreach to Client by email and other communication channels. These messages come from or are delivered by us; we do not hand over Client’s identifiable contact data to third parties for their own use.
All commercial email includes an opt-out consistent with the CAN-SPAM Act, and we honor opt-out requests promptly. If we ever use SMS, we will obtain any consent required under the TCPA.
5. Derivative & Spin-Off Products
We may use information as described in Sections 2–4 to create derivative and spin-off products and services of any type. Such products are built on aggregated and/or de-identified data and do not disclose Client’s individually identifiable information except as permitted by this Policy.
6. Service Providers & Legal Disclosure
We may share information with vendors who help us operate (for example, payment, hosting, analytics) under confidentiality obligations, and when required by law or to protect our rights. Apple’s own terms govern data accessed through Apple platforms.
7. Security & Retention
We use reasonable measures to protect information and retain it as long as needed for the purposes described here or as required by law. Aggregated/de-identified data may be retained indefinitely.
8. Changes & Contact
We may update this Policy on notice; continued use constitutes acceptance.
Questions & Communications:
• General inquiries: Affluent@AffluentBayou.com
• Sponsored communications opt-out & removal: SayingBye@AffluentBayou.com
Mailing address available upon written request.